Priorities

From five miles high:

British mountain climber Rod Baber reached the summit of Mount Everest early Monday, local time, where he made the world's highest land-based cellular phone call and sent a text message.

Using a Motorola MOTO Z8 phone from 29,035 feet, Baber first called a special voice-mail account and then made a second call to his wife and family, a spokeswoman for Motorola Inc. said. He also sent a text message to a Motorola employee that read, "One small text for man, one giant leap for mobilekind -- thanks Motorola."

Checked his voicemail before calling his wife? I'm sure she was happy to read that. What if he'd accidently dropped his phone and it rolled to the bottom? Or triggered an avalanche? Wouldn't he regret not calling his wife first? And second of all, who put a tower anywhere near the peak of Everest, and why?

Needless to say, I can't wait for the commercial, which, based on that toady nature of that little article, will no doubt be airing shortly. Hopefully shot with a Motorola cameraphone.