Some of the people I know on Capitol Hill have been independently pushing me to run this ad. Hard. Normally I wouldn't just shill for them--especially because they apparently think I'm some sort of apparatchick--but this particular ad makes use of sexual perversion as a marketing tactic, and inasmuch as I approve of such things, I figured I'd make an exception this one time:

Comments
apparatchik:
- a member of an apparat, esp. in a Communist country
- An unquestioningly loyal subordinate, especially of a political leader or organization.
- from apparat "political organization," from Ger. apparat "apparatus, instrument," from L. apparatus
apparatchick:
- a just-hatched, young member of an apparat.
I guess your just-invented spelling works as described.
[I'm just yanking your chain, you know]
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